Web Media Engineering
3. Your VisionKarenZumbrun.com Your vision has set your company's course. The creativity of everyone in your company moves it forward. And your company, like all others, is unique. That uniqueness is your marketing strength. You already know your company's strengths and you probably have been broadcasting them as loudly as possible. Distill them into a short list and make sure that list applies to the near future as well as the present. As we build the site, together, every section and every page must support this list. It is important that it is accurate. When the site is built and turned over to your staff to maintain, they must update the site in support of this list. If the website keeps its vision clear, your visitors will be clear about its message. They will understand your vision, your product and your service. If it fits, they will buy. You can not ask for more and you should not settle for less. |
