5. Marketing

We have clients that spend large sums of money to advertise their website. If you can do this, great. However, before you do, consider the strategic picture of your business in relation to your customer. Often small, highly targeted advertising is just as effective and sometimes more so.

Look at the full picture of your business as it exists now. Where are its holes? Do you have peak sales part of the year and low sales another part? Are you capturing one segment of your market and missing another? Is there a product line that you can not carry because of space considerations? Are there geographic locations you have been unable to reach with your existing distribution network? These are naturals to attack using your website.

Pick the hole that will give you the best return for the least expense. The expense may not be only in money, it may be in your staff's creative time as well. Work this single one until you begin to understand how to leverage the website as well as you use your existing business tools.

Once you begin to understand how truly powerful the virtual world is, then do a strategic layout of your marketing - company wide. With time you will learn how to play mailings, ads, the website and your physical location against each other to maximize the effectiveness of your marketing dollar.

We will build your site to maximize its ranking in search engines and discuss advertising on the web that does work and is inexpensive.