Getting Started

James-Engineering.com

1. First, you have to decide how your business could benefit if you could get more information in front of more customers. How would you turn that into sales?
2. Second, what is a reasonable estimate of the net profit from this amount of increased sales? This will help you determine your budget for the website AND the marketing of the website. Remember that the website can not stand alone - it must be integrated into your overall strategy. You will build the website and then you will get customers to "play" with it. That builds brand awareness.
3. List how your company is great. The website must be built around this list - it should be short, no more than five points.
4. How will your website present your information so your customer will want to absorb it? Whether your customers are businesses or consumers, your website visitor must find the site easy and interesting. This is far more important than for it to be simply pretty. Pretty can help, but pretty and clunky will be a disaster.
5. How will you market the site? Most businesses will not want to spend a lot on this step. So, you can fold it into your existing advertising, usually quite easily. There are also inexpensive advertising tools to help customers become aware of your site.